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Shampoo

Invigorate and cleanse without stripping natural balancing elements

Conditioner

Restore, refresh and smooth your hair for daily nourishment

Masks

For when your hair needs a little extra love

Styling

Achieve runway-worthy looks from home
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Best Selling

OI Oil
from $8.40
$28.00
from $8.40
OI Shampoo
from $5.40
$18.00
from $5.40
ENERGIZING Shampoo
$12.00
$40.00
$12.00
PURIFYING Shampoo
$12.00
$40.00
$12.00
OI All In One Milk
from $6.60
$22.00
from $6.60
This is a Curl Building Serum
from $5.40
$18.00
from $5.40
NOURISHING Shampoo
$12.00
$40.00
$12.00
ALCHEMIC Conditioner Chocolate
$12.00
$40.00
$12.00

Shop By Hair Type

Curly Hair

Resist humidity, prevent frizz and give elasticity back to curls

Fine Hair

Bring volume and life back to hair without weighing it down

Colored Hair

Maintain rich color with products formulated to intensify all hues

Damaged Hair

All-natural ingredients to restore your hair's true texture
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Tried & True Customer Favorites

This is a Sea Salt Spray
from $5.70
$19.00
from $5.70
The Circle Chronicles Set
$11.70
$39.00
$11.70
This is an Invisible Dry Shampoo
$12.00
$40.00
$12.00
Straight-haired Travel Set
$19.50
$65.00
$19.50
This is an Oil Non Oil
$10.20
$34.00
$10.20
Seasonal Strengthening Set
$30.60
$102.00
$30.60
This is a Dry Wax Finishing Spray
$12.30
$41.00
$12.30
SU Hair & Body Wash
from $4.50
$15.00
from $4.50